Know Your Audience, Win Your Market
Interview five customers or prospects and ask about their last frustrating moment related to your solution. Capture exact phrases they use. Those words become headlines that resonate. Share a quote you’ve heard recently.
Know Your Audience, Win Your Market
Mine reviews, forums, and competitor comments to uncover objections and desired outcomes. Tag patterns like cost, speed, or reliability. Save them in a swipe file. Want a template? Subscribe and get our free research sheet.